Assessment - Branding with ArchetypesBranding with Archetypes

I love the idea of transforming something

My product/service offers lots of choices and variety

Spirituality is a vital connection for me in my work and life

I love to reframe a situation or offer a new perspective

I believe in serendipity

I know that each of us has the power to transform our lives

I love to see people come together and make something happen

I believe dreams can (and do) come true

Communicating thoughts and ideas is really important to me

I prefer to see what happens rather than get too structured

I believe rules are meant to be broken

I often feel isolated from other people

I would rather do something my own way than be popular

My product/service stands for something radical or different instead of blending in

Freshness, cleanliness and wholesomeness are important to me

If I don’t like something I’ll stand up against it

I value honesty above the law

I’d rather stand up for what I believe in than compromise

I know I’m different from most people

My product/service stands for something radical or different instead of blending in

I believe in fairness and equality

People's rights are important to me

My friends are a very important part of my life

I value creating connection and community

I would much rather work together than alone

I like people to know I can be counted on

I believe rules are best if they apply to everyone

My product/service is good for everybody

I expect people to do (and be) their best

I like to help other people

I often feel inspired and have an active imagination

I believe form and function go hand-in-hand

I enjoy the creative process

I do not like to compromise on my standards

My product/service helps clients express themselves in a creative way

I often see how something can be made better or more beautiful

I like things that are custom, one-of-a-kind or innovative

I rely more on inspiration and ideas than facts and figures

Innovating new solutions is exciting for me

My product/service makes the world more beautiful

Creating a feeling of family or community is important to me

I value giving to others

I find it hard to say no to clients

Kindness, caring and compassion are key values for me

My product/service provides comfort or security for my clients

Taking care of other people's needs is important to me

It's important to me that people feel safe and protected

Being in the limelight is not as important to me as being of service

I don't mind making personal sacrifices for my clients or the people I work with

Clients know they can always depend on me (or my product/service) to be there for them

I believe people need to lighten up

My product/service helps people feel playful

I like to help people have a good time

I laugh at the idea of following the rules

I value creativity and innovation

I believe innovation happens at unexpected moments

I enjoy helping clients see situations in a new way

I like surprising people

I value living for the moment

I am at times seen as provocative or off-color

I like appealing to people's finer tastes

Creating intimate client, employee or vendor relationships is important to me

I see my clients as people to be loved or feel close to

I value working with people on a heart-to-heart level

I enjoy helping people feel special and appreciated

Creating an elegant ambiance is important to me

Beauty and style are very important to me

My product/service helps people feel indulged or special

I believe in living the good life

I believe in happy endings

My product/service is healthy or good for you

I like things to be simple, cheerful or upbeat

My product/service creates a feeling of safety and predictability

Freshness, cleanliness and wholesomeness are important to me

I take a playful approach to my product/service

I am hopeful and optimistic

I value friendliness and positive work habits

I like being taught what to do

I appreciate knowing what is expected of me

I like feeling victorious

I value hard work and perseverance

Overcoming challenges is motivating to me

I believe in standing up for the underdog

Anything can be accomplished with discipline and focus

Facing obstacles is not a reason to quit

It's important to champion what's right

My product/service helps people go beyond their ordinary abilities

My product/service creates a feeling of competition and winning

I don't believe in compromise

I value being in control

Systems and structure are important for getting things done

My product/service helps clients feel powerful or in charge

My product/service is seen as a step above the competition

I value doing the right thing even if it's not popular

It's important to be organized and efficient

I often feel responsible for the well-being of others

I deliver assurance and confidence

I value leadership and respect

I'm comfortable establishing rules and order so that things run smoothly

I value self discovery

My product/service helps people find their way or learn more about themselves

Individuality, choice and uniqueness are key values for me

I love exploring new possibilities

I tend to be a loner and prefer not to be part of a group for any length of time

I often feel bored or restlessI tend to be a loner and prefer not to be part of a group for any length of time

My product/service is innovative or helps people do something in a new way

I have a strongly independent nature

I don't like boundaries or limits

Others see me as leading the way

It's important to seek the truth

I believe that knowledge and wisdom are important

I like to make people think

My product/service helps people investigate different viewpoints

I respect objectivity

People use my product/service as a resource or source of information

I enjoy a healthy or spirited debate

I value understanding the way things work

I believe most problems can be solved with the right information

I seek out multiple points of view

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